The Mediating Role of Differentiation Strategy in the Relationship between Green Innovation and Green Hotel Sustainable  Performance

Sally Mohamed Amer; Eman Abdelhameed Hasnin; Hussein Mohamad Almurad; Ahmed Anwar Elsaed; Mohamed Ahmed Elsaied

doi:10.63332/joph.v5i1.991

Authors

Sally Mohamed Amer Assistant professor, Business Administration Department, College of Business, Imam Mohammad Ibn Saud Islamic University, (IMSIU), Riyadh, 11432, KSA
Eman Abdelhameed Hasnin Associate professor, Business Administration Department, College of Business, Imam Mohammad Ibn Saud Islamic University, (IMSIU), Riyadh, 11432, KSA
Hussein Mohamad Almurad Assistant professor, Business Administration Department, College of Business, Imam Mohammad Ibn Saud Islamic University, (IMSIU), Riyadh, 11432, KSA
Ahmed Anwar Elsaed Associate professor, in Department of Hotel Studies, Faculty of Tourism and Hotels, Mansoura University
Mohamed Ahmed Elsaied Lecturer in Department of Hotel Studies, Faculty of Tourism and Hotels, Mansoura University

DOI:

https://doi.org/10.63332/joph.v5i1.991

Keywords:

Green Innovation, Differentiation Strategy, Hotel Sustainable Performance, Green Star Hotels

Abstract

This research investigates the impact of green innovation on hotel sustainable performance. In addition, it explores the effect of green innovation on differentiation strategy and the impact of differentiation strategy on hotel sustainable performance. It also examines the mediation role of differentiation strategy in the relationship between green innovation and hotel sustainable performance in green star hotels in Egypt. Data was gathered via self-administrated questionnaire from 500 staff members in green star hotels. Data was analyzed by using Smart-PLS V. 4.0.8.7 and SPSS v.24. The findings confirmed the significant impact of the green innovation on differentiation strategy and hotel sustainable performance. Furthermore, this research addressed that differentiation strategy has a positive impact hotel sustainable performance. It also showed that the relationship between green innovation and hotel sustainable performance is partially mediated by differentiation strategy. The research's findings add to the body of literature by illuminating the ways in which green innovation and differentiation strategy can enhance hotel sustainable performance. In addition, this study offers practical implications that may help hotel's managers in adopting green innovation and differentiation strategy which in turn improve hotel sustainable performance.