The Impact of Customer Perception on their Attitude and Intention to Use Fintech Services in Mauritius

Abstract

The emerging Financial technology (Fintech) is increasingly being adopted by financial institutions, businesses, and consumers alike. This study examines the impact of Customer perception on their intention to utilize Fintech services in Mauritius. This study is guided by the Technology Acceptance Model (TAM). A sample of 200 out of 385 respondents was subjected to a quantitative survey and a simple linear regression analysis was performed. Findings indicate that perceived usefulness, perceived ease of use and attitude positively and significantly influence the intention of adoption of Fintech services while perceived risk negatively but insignificantly affect their intention among customers. However, trust has no significant effect. This study recommends that customers’ perceptions and attitude towards Fintech services   must be considered throughout the stages of Fintech product design, development, and provision. Fintech and Financial services providers should develop strategies of eliminating risks associated with Fintech services to encourage more users. Future research could explore further variables influencing customer attitudes towards Fintech services.