Strategic Communication as a Catalyst for Enhancing Resilience in Medium-Sized Export Enterprises

Abstract

In the context of medium-sized export enterprises, effective communication is crucial for navigating the complexities of global markets and enhancing business resilience. This study investigates the role of strategic communication as a catalyst for improving resilience in these organizations. Utilizing a mixed-methods approach, we conducted surveys and interviews with stakeholders from various medium-sized export enterprises to gather insights on their communication practices. The findings indicate that strategic communication not only facilitates operational efficiency and innovation but also strengthens relationships with stakeholders, thereby contributing to enhanced resilience. Additionally, the research highlights the impact of government interventions and the necessity for data-driven communication strategies in fostering adaptability. This study contributes to the existing literature by elucidating the interplay between communication dynamics and resilience, offering practical recommendations for medium-sized enterprises aiming to thrive in uncertain environments. These recommendations emphasize the importance of establishing clear communication channels, fostering a culture of transparency, and leveraging technology to enhance information flow among stakeholders.