The Impact of Behavioral Intention and Behavior Using of Digital Payment Platforms on Digital Payment Performance

Abstract

In payment, digital payment platforms (DPPs) are considered a technology-enabled payment model. Here, payment service providers through DPPs can share information and service quality with users in the fastest and most accurate way. This process creates a sustainable business ecosystem based on cooperation between payment service providers, platform providers and users. With strong connectivity, digital platforms create efficiency to promote payment services as more and more parties cooperate. The purpose of this study is to find out the impact of behavioral intention and behavior using of DPPs on the digital payment performance of digital payment service providers in Vietnam through applying The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) integrated with the Technology – Organization – Environment model (TOE model). The research results identify the factors Effort Expectancy, Price Value, Time and Cost Savings, positively impact Behavioral Intention; the factors Habits, Behavioral Intention positively impact Use Behavior. At the same time, this finding shows that only Use Behavior positively impacts Digital Payment Performance, while Behavioral Intention does not impact Digital Payment Performance. These research results are consistent with the current status of digital payment service development in Vietnam. These findings have important implications for the application of this research model as well as for practical applications to identify factors affecting behavioral intentions and digital payment platform usage behavior to digital payment performance of digital payment service providers in Vietnam.