Factors Influencing Economic Recovery of Individual Household Businesses Post-Covid-19 in Vietnam

Abstract

This study explores the economic recovery of 534 individual household businesses in Vietnam after the COVID-19 pandemic, focusing on five key variables: business characteristics, management capacity, external support, business environment, and economic recovery. Data were collected using a structured questionnaire and analyzed with SPSS and AMOS to identify relationships and impacts among these variables. The findings reveal that business characteristics, such as scale, sector, and experience, significantly influence recovery outcomes. Management capacity, including financial management and adaptability, is critical for overcoming challenges and enhancing resilience. External support, particularly government aid and community backing, positively impacts recovery, while the business environment, including market stability and competition, acts as a moderating factor. Economic recovery is reflected in improved revenue, profitability, and business sustainability. This study highlights the interplay between these factors and their collective impact on household business recovery. The results provide actionable insights for policymakers and business owners to develop targeted strategies, improve management practices, and enhance external collaboration to ensure sustainable recovery in the post-pandemic context.