Modelling the Intention and Adoption of Cashless Transactions through the Lens of Developing Nations

Abstract

This study examined the influence of perceived ease of use, perceived usefulness, social influence, perceived trust, perceived convenience, and emotional experience on intention to use and adoption of cashless transactions in Bangladesh. The present study used convenience sampling to collect quantitative data from 324 individuals in Bangladesh using structured interviews. Data was analyzed using PLS-SEM. Results revealed that perceived usefulness, perceived trust, perceived convenience, and emotional experience significantly and positively affect the intention to use cashless transactions. Intentions to use cashless transactions have a significant positive effect on adoption of cashless transactions. Finally, intention to use cashless transactions mediated the effect of per-ceived usefulness, perceived trust, perceived convenience, and emotional experience on adoption of cashless transactions in Bangladesh. This study contributes to empirical literature on digital transactions, particularly adding the developing countries’ perspective. The findings further contribute by applying the extended TAM in an under-researched developing nations’ perspective. Our findings have greater significance for policy makers and management of financial institutions to pursue strategies that can expand the adoption of cashless transactions. Several other implications for diverse stakeholders have also been narrated.