Examining How Design Elements Influence Student Trust and Satisfaction in Educational Websites

Abstract

Website designers prioritize user preferences to enhance experience, satisfaction, and trust. Design elements play a key role in shaping effective educational websites. This study examines how the Al-Zaytoonah University of Jordan website’s design elements—such as fonts, images, colors, and menus—affect student trust and satisfaction. A survey of 1,215 students revealed a strong positive impact of these elements on user perception. The findings revealed a substantial positive influence of the website's design elements, including font, images, colors, and menus, on the trust and satisfaction of Al-Zaytoonah University of Jordan students The study recommends a comparative analysis between a government university’s website, a Western university’s website, and Al-Zaytoonah University’s website to assess design influence. Additionally, an annual user evaluation is suggested to ensure continuous improvement.