Generative AI in Product Design for Mega Events: A Framework for Expo 2031 and FIFA World Cup Saudi Arabia

Abstract

Saudi Arabia is preparing to host two of the world’s most significant mega events: Expo 2030 Riyadh (October 2030–March 2031) and the FIFA World Cup 2034. These events demand unprecedented scales of product design innovation spanning pavilion interiors, branded merchandise, wayfinding systems, fan experience products, and commemorative artifacts. This study investigates the potential of generative artificial intelligence (GenAI) in augmenting the product design workflow for such mega events. A Saudi-based survey methodology was employed, collecting data from 214 design professionals, academics, and event planners across Riyadh, Jeddah, and Makkah. Descriptive and inferential statistical analyses were conducted to evaluate perceptions, readiness, and adoption barriers. Results indicate that 78.5% of respondents perceive GenAI as highly beneficial for accelerating concept generation, while 65.4% expressed concerns about cultural appropriateness of AI-generated designs. A novel framework-the Mega Event Generative Design Integration (MEGDI) model-is proposed, integrating cultural sensitivity filters, iterative human-AI co-creation loops, and sustainability metrics. The findings provide actionable recommendations for policymakers, design firms, and educational institutions in Saudi Arabia as the Kingdom prepares for these landmark occasions.