Integrating Saudi Architectural Motifs into Sustainable Product Design: A Framework for Cultural Preservation and Innovation

Abstract

Research problem: A research gap exists regarding factors affecting consumer acceptance of sustainable products designed with cultural motifs. This study aimed to investigate consumer acceptance of sustainable products designed with cultural motifs by examining regional recognition differences, demographic influences, sustainability awareness, and design feasibility; to identify market-readiness factors and barriers to implementation; to explore innovation pathways for culturally integrated product development; and to assess expert validation of the proposed cultural-sustainable design framework. Methodology: A survey of 384 Saudi nationals and semi-structured interviews with 12 experts. Key findings: Consumer acceptance of sustainable product design in Saudi Arabia is most strongly driven by recognition of cultural motifs and sustainability awareness, with regional heritage traditions (e.g., Al-Qatt Al-Asiri) playing a key role. While consumers currently prioritise cultural visibility and ecological responsibility, experts emphasise that innovation capacity will be decisive for future scalability-aligning directly with Saudi Vision 2030’s goals of cultural preservation, sustainability, and industrial diversification. Implications for integrating Saudi architectural motifs into sustainable product design: Heritage should be treated as both a creative source and a sustainability strategy, with Saudi architectural motifs embedded into adaptable design systems and sustainable product lifecycles. By aligning with Vision 2030, designers, industry, cultural institutions, and policymakers can transform motifs from static heritage into dynamic innovation resources-preserving identity, fostering ecological responsibility, ensuring global competitiveness, and positioning Saudi Arabia as a leader in cultural-sustainable product design through coordinated action across culture, industry, education, and tourism.