Your Second First Impression: The Art of Startup Rebranding

Authors

  • David Anthony Procházka Ph.D., MBA, MSc., School of Business and IT, University of New York in Prague, Londýnská 41, 120 00 Prague, Czechia
  • Daniela Balášová School of Business and IT, University of New York in Prague, Londýnská 41, 120 00 Prague, Czechia
  • Kateřina Bočková Ph.D., MBA, School of Business and IT, University of New York in Prague, Londýnská 41, 120 00 Prague, Czechia

DOI:

https://doi.org/10.63332/joph.v5i7.2903

Keywords:

rebranding, marketing strategy, brand perception, startup, communication, customer engagement, social media, brand development

Abstract

Presented paper explores the rebranding strategy of the startup GREEZIIS and its impact on marketing performance and brand perception. It examines how strategic marketing, effective communication, and proper audience targeting can support brand success. The study uses a case analysis method, evaluating data such as product sales, social media growth, and customer engagement before and after the rebranding. Qualitative insights were gathered through interviews with the founder and investors. Findings suggest positive development, though a longer timeframe is needed for full evaluation.

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Published

2025-07-09

How to Cite

Procházka, D. A., Balášová, D., & Bočková, K. (2025). Your Second First Impression: The Art of Startup Rebranding . Journal of Posthumanism, 5(7), 1156–1169. https://doi.org/10.63332/joph.v5i7.2903

Issue

Vol. 5 No. 7 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

CC Attribution-NonCommercial-NoDerivatives 4.0

The works in this journal is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.