Individual Traits and Business Models on Creative Industry Business Performance in Indonesia: Quantitative Study

Abstract

The creative industry in Indonesia is a strategic sector that contributes greatly to national economic growth. However, understanding of the key factors driving business success in this sector is still limited, especially when it comes to individual characteristics and business model innovation. This study aims to analyze the influence of creativity, proactive personality, and entrepreneurial orientation on the business performance of the creative industry, as well as assess the role of business model innovation. This study uses a quantitative approach with a survey method of 414 small business actors in the Indonesian creative industry sector. The data was analyzed using the Structural Equation Modelling- Partial Least Squares (SEM-PLS) method. The results show that creativity, proactive personality, and entrepreneurial orientation have a significant effect on business performance, while business model innovation does not show a significant influence. These findings indicate the importance of developing individual characteristics in improving the performance of creative businesses. In conclusion, the success of creative businesses is determined more by individual internal factors than by structural approaches such as business model innovation, especially in the context of uncertainty, such as the pandemic. This research provides theoretical contributions in the context of developing countries and practical implications for entrepreneurship development policies.