Business Model Innovation in Dynamic Capabilities for Tea Enterprises Competitiveness in Sichuan, China

Abstract

In the context of growing globalization and escalating market competition, tea enterprises in Sichuan, China, encounter challenges in maintaining and enhancing their competitiveness. This study investigates the interplay between dynamic capabilities (DC), business model innovation (BMI), and the tea enterprises competitiveness (EC) in Sichuan, China. Using a Structural Equation Model (SEM), the research examines 10 representative tea enterprises in Sichuan. The findings reveal that dynamic capabilities significantly influence these enterprises' competitiveness and BMI. Furthermore, BMI serves as a partial mediator in this relationship, reinforcing competitive advantage through improvements in value proposition (VPR), value creation (VCR), and value capture (VCA). These findings contributed to theory and practice by offering strategic insights into how Sichuan tea enterprises can leverage dynamic capabilities and BMI to strengthen their market position.