Political Communication Strategy in Legislative Elections in Indonesia (Case Study on Indonesian Legislative Members of the Golongan Karya Party)

Abstract

This study aims to strategic the role of the success team in political organizations, with a focus on knowing the political communication strategy of Hj. Imas Karlinah.SH from the Golkar Party in winning the 2024 legislative elections, using Newman and Sheet's Strategy Positioning theory, this research explores the most effective political communication strategy for the general public to choose legislative candidates. The method used in this research is the Qualitative Method with a Case Study approach with a multi-sources purposive sampling technique to explore how effective strategies in political communication. The method used in this research utilizes the Delphi Method in data collection by interviewing experts related to the research. Data collection techniques are done through: In-depth interviews, and a literature study. Documentation and observation. In addition, data triangulation techniques were used for validity checks. The results showed that Hj. Imas Karlinah SH's political communication strategy was carried out using Reinforcement and Inducement strategies. This study concludes that strategically incumbent candidates become election winners supported by campaign teams that have power in their regions, political communication strategies and reinforcement inducement strategies are very influential on the general public.