The Role of Culture and Diplomacy in Enhancing Vietnam's Soft Power

Abstract

This paper explores the role of culture and diplomacy in enhancing Vietnam's soft power on the global stage. While Vietnam has made significant progress in cultural diplomacy through the promotion of its cultural heritage, arts, cuisine, and international cooperation, there remain challenges in optimizing its full potential due to institutional fragmentation, lack of cohesive cultural branding, and underutilization of digital diplomacy. This study aims to provide a comprehensive framework for strengthening Vietnam’s soft power by integrating cultural diplomacy with strategic diplomatic goals, leveraging digital innovation, and engaging the diaspora. By proposing key institutional reforms, cohesive branding strategies, and expanded international participation, the paper offers actionable recommendations for enhancing Vietnam's global influence, cultural visibility, and diplomatic relations. The findings emphasize the need for long-term commitment, cross-sector collaboration, and international partnerships to effectively project Vietnam’s cultural richness and strengthen its soft power in the 21st century.